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The Method LibraryHow we think, published
Named methods from the SocialBrand practice, each with a definition, the reasoning and a worked example. The thinking is the marketing. The mechanics, the formulas, thresholds and configuration values, stay our moat and our clients’ advantage. Author: PG van der Westhuizen, SocialBrand.
The Method Map
Ten methods, one discipline. On a wide screen, point at a node to trace what it feeds and what feeds it. On any screen, open a method to read it in full.
The Presence Law
The Presence Law is a retail stock-control principle stating: presence is proven by sales or counts, never by a stock figure. A stock number on a screen is a claim, not a fact.…
Read the method →The 8-Step Ordering Recipe
The 8-Step Ordering Recipe is a retail ordering discipline in which every order line passes through eight named gates before a quantity is committed: life, demand, band, mode,…
Read the method →Community Rhythm Ordering
Community Rhythm Ordering is a retail ordering approach in which the community’s money calendar, payday, pension and grant days, and season, enters the order as a…
Read the method →Capital Velocity
Capital Velocity is a retail finance principle that judges stock by what it does, not by what it costs. Stock value on a balance sheet says nothing about health. The question is…
Read the method →The Story Test
The Story Test is a data verification discipline stating: no verdict ships without carrying its own reason. For any automated conclusion about a product, you must be able to tell…
Read the method →The Two Worlds
The Two Worlds is a retail classification principle stating that every supermarket runs two different businesses on one stock ledger: the buy-and-sell world, where a product…
Read the method →The Daily Count Law
The Daily Count Law is a stocktake discipline stating that a store should count a little every day, on a prioritised list the data generates, rather than everything once a year.…
Read the method →Drop Cover
Drop Cover is a replenishment principle stating that a delivery rhythm is proven by what actually arrived, never by what the system is configured to expect. Supplier cadence is…
Read the method →The Base-Rate Rule
The Base-Rate Rule is an evidence discipline for retail stating: one swallow does not make a summer. No belief about a store survives without a control. A pattern observed once is…
Read the method →Fit-to-Budget with KVI Floors
Fit-to-Budget with KVI Floors is an ordering principle for fitting an order to a real buying budget without damaging the store: the known-value items your customers judge you by…
Read the method →See the methods run
The live demo applies these methods to a fictional store with generated data. Every number carries its reason.